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Our Mission, Vision & Values

Cattle and horse in yards

MISSION

To maximise the production of the Northern Beef Industry through partnerships, effective communication and connecting those along the value chain.

VISION

To be an organisation that supports and promotes a resilient, profitable and sustainable beef industry.
Values as below:
  • To have integrity in all that we do
  • To be committed to the organisation and our industry
  • To be accountable to the organisation and our members
  • To be innovative in our contribution to the industry
  • To be respectful to each other, our cattle, our environment and our customers.

Values

  • Integrity
  • Respect
  • Accountability
  • Proactive
  • Commitment

WHAT SERVICES DO WE OFFER

  • A voice for producers
  • Promotion of Industry
  • R, D, E &M
  • Protocols/standards/code of practise/quality assurance
  • Value Chain Development
  • Collaboration/affiliations with other organisations and associations
  • Specialist knowledge and information sharing
  • Leadership programs and capacity building of people in our industry
  • Funding for relevant programs
  • Events